How do you stop people on their way to a play or concert and get them interested in the details of renovating old military buildings, that now make up Potsdams's creative quarter 'Schiffbauergasse'? Our approach: we created an exhibition from scratch, as a multisensual experience – just what they came for. A wooden model of the creative quarter – the only object we were given – was brought to life by projecting an animated film directly onto it. With light and soundbites, buildings were demolished and erected. Horsemen could be seen riding through the former alleys and turn into military vehicles and later party crowds. An actor of the nearby theater narrated the history. The rest of the exhibition offered different perspectives on the project – from conservatory to activist views, and finally made space for the visitors' own informed opinions. The exhibition catalog offered in-depth background information to go. It still serves as the official documentation of the cultural quarter's development.