While undergoing an extensive 2-year modernization, Hamburg’s renowned 'Kunsthalle' had to partially close its exhibition space to the public. They wanted to let people know, that the museum was still open and guide them to a temporary entrance at the far other end of the building. Our team at Heine/Lenz/Zizka developed a communication campaign around a deceptively simple claim: 'Weiter Offen' means both 'still open' and 'more openness' – also hinting at new ideas and a new attitude waiting to emerge from behind the fence in 2016. The campaign included a signage system, outdoor advertising, print materials and a microsite. In advertising, 'Weiter Offen' extends to a whole family of claims used in conjunction with artwork, such as 'Weiter Blicken' (still looking + looking further) and 'Weiter Denken' (still thinking + thinking broader).