How do you advertise 'film' when all you're allowed to use is text, meant for a static slide? We created an animated typography trailer to promote MoMA's membership program for film enthusiasts, screened in MoMA's theaters and at 'Rooftop Films'. Animation by Japanese film maker Hiroshi Kumatani, original score by Icelandic sound designer Bix Sigurdsson. Turn up your speakers to watch!