Kieran McKenna was already a celebrity stylist when he opened his own hair salon on Manhattan's Upper East Side. We designed an identity that reflected his incredible skills and gentleman personality. Perfect hair needs both precision and swing – both inspired the monogram, that is used on website and print, and as discreet branding on salon gowns and towels.

The website has a calm look and distinguished language, steering clear of the genre's usual kitsch and glitter. We also made sure that print materials looked and felt like fine stationery. In all materials, we intentionally omitted model-photos, instead setting the focus on each client's individuality.